Achieve big and bouncy locks with the OUAI Curl Shampoo; a lightweight, cleansing formula developed specifically to meet the needs of curly and textured hair types. Utilising OUAIs Smart Technology Complex, the shampoo thoroughly cleanses each fiber, whilst replenishing hairs moisture levels. Simply lather into wet hair and the shampoo will drench locks in a cocktail of hair-loving ingredients.
Defy gravity with the OUAI Soft Mousse; a volume-boosting mousse developed by stylist-to-the-stars Jen Atkin whose clients include the Kardashians and Gigi Hadid. Flexible and non-sticky, the weightless formula adds lift at the roots without that typical crunchy texture that comes with traditional mousses. Enriched with the brands proprietary Smart Technology Complex, it infuses hair with Keratin
Refresh your hair between washes with OUAI Dry Shampoo Travel Size, a revitalising formula that helps to neutralise oil and product build-up for fresh-looking locks, now available in a TSA-approved canister for easy transport and on-the-go styling. Developed by celebrity hair stylist, Jen Atkin, the dry shampoo imparts a light and airy scent and instantly refreshes your tresses; it delivers